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I found the best thing to do was put 2 habitats in your franchise to get the people in (and the donations and shop profit) then as soon as you can afford it make a 3rd hab for Snow Leopards. Cats will be a good earner. From there you can perhaps move to tigers or bears.
Importantly. Make sure you have 8 or 10 exhibits. These will bring the money in when you sell the young.
The thing is. If you run out of money it doesn’t matter how many CCs you have. Your zoo will go bust.
The first time you play franchise though, it's very very difficult to have enough CC for an entire pride of lions and if you don't have the correct number their happiness is affected.
You are absolutely right about the breeding though, due to so many females. Money and CC wise though, for those who can't quickly get to lions, Tigers and Snow Leopards will help as you only need 1 male and 1 female.
Habitat animal wise, i like zebra and ostrich
Then I get two exhibitions with again, animals that breed alot, frogs etc.
Then I wait 5-10 years, sell it all, delete everything and build up a new structure.
(don´t overdo it, start with like 3-5 habitats at most, maybe less and don´t put high attaction animals close to the entrence, then 2-4 exhibitions) and you should be good.
It is time consuming for me however, because I sometimes want to build way to much from scratch, but there are many good blueprints on the workshop or atleast for some stuff, if you want to speed up
If you don´t care about looks, then you don´t even have to do what I suggest, then you just start off with low attaction animals that breed alot and work your way up step by step.
Just remember, that big animals and alot of large carnivores, can cost an arm and an leg.
big animal wise, i've noticed in my 27 year old zoo that jaguars, snow leopards and bengal tigers are popping out 3 cubs at once constantly, so that's a nice bit of income
snow leopards aren't too bad to feed, so they might be an option, but tigers definitely need to be in an established zoo because their feed cost is very high
Cheetahs, don't foget those. They're cheap to keep, not like lions who drive you into the ground with their insane feeding costs and they usually have way more cubs than tigers and snow leos, which also grow up fast.
Peafowl and pangolin
But then again, it depends on what you want, if you want a theme or have it regional specific, etc.. then you should talk about that first
i agree on peafowl and pangolin. Ostrich are decent too, zebra can be good.
Peafowl breed like crazy, but sell for cheap. Still, you can rake in quite a bit just because they're so prolific.
Avoid crocs, tortoise and komodos, generally any reptile, the babies take forever to grow up.