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If you're super interested in building/designing very detailed things, then sandbox would be the place to start because you won't have the pressure of trying to make money to fund your builds.
I think I did about half the campaigns to start and then went into franchise. The campaigns were a little dry at first but I ultimately did find them helpful in learning the system.
When you play in Franchise mode, you can eventually use your blueprints, but you need to have your mechanics and vets research the build items and enrichment items before the game will unlock those blueprints for you. What I find most entertaining and useful in franchise mode is actually focusing on breeding animals, trying to breed better and better quality offspring, and trading them on the market. The market lags a lot, because it's online and has issues, but that seems to be the draw for a lot of people Also, keep in mind, in franchise mode you can have multiple zoos, too, so there's no harm in experimenting with more than one at a time, to try out different strategies.
Note the large number of Settings in the Gameplay part for the sandbox. Very handy.
I don't create buildings, I just like basic zoos, as many in the UK are, where the animals are more important than huge expensive posh buildings. I do sometimes modify some existing blueprints.
I also like building habitats, to see how diverse they can be, so I no longer save any as blueprints. Trying to get the blueprint habitats to 'bed in' can be a problem, anyway.
The other modes are great, Career and Challenge, and do help you learn what does what, and why, but the sandbox can be just as educational, without restrictions, and a massive size. Rule One >> click on everything to see what it does. If you don't have Mouse-Over description turned on on your machine, turn it on. (Is it on by default in Windows? I forget.)