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Check your finances page.
Make sure you have no extra staff. 1 keeper per habitat. 1-2 caretakers. 1 mechanic, 1 vet more as needed mid game.
Lower amount of animals for food costs.
Don't upgrade staff until MUCH later. Fire them if you have.
Make a drink and food store.
Make sure you have multiple donation boxes. Two for every place they congregate at Habitats.
Early game it’s hard to afford the “popular” species, so you'll need multiple enclosures with the less popular animals (at least 2, better with 3 species) to start your zoo
Peafowls are a cheap early game animal, you can also have guests walk into the enclosure for better viewing and the animals dont mind
Dont rush, take it slow, get at least 200K before you try anything new (so you have a good cushion for when you start to lose money) =) (Also ticket prices matter little, my zoo is FREE to get into, your money maker will be donations)
Also, don't forget to restart your map from time to time. Sometimes, the staff gets buggy.
This. Although before long you'll be giving your gharials contraceptives ><
I almost always have a few albino gold rated monitors for sale for less than 100 CP when I'm on. With just 2 of them you can make thousands of CP, and then move on to cheetahs or Okapi or something like that.
I'm actually playing on hard mode and keep training and hiring new staff just to see how far i can push it before i actually start losing money...