Marketing points/education

[ozzana]

Hello guys! My zoo still has 0 stars in these two categories. How do i raise them? Thanks!

[The_K00lDude]

Get some shops I think for marketing.
For education you need to place info signs that tell the visitors about your animals, and the speakers

[XrystalBelle]

Marketing points may happen if you use the marketing tools .. I have never noticed a problem with marketing though but maybe because it hasn't been a requirement for the scenarios in carerr mode I have done so far.

[Ferret]

Start a marketing campaign to increase your marketing rating.

[ozzana]

sorry what is a marketing campaign?

[AmaWizzyHorray]

You can also set up a marketing campaign in the zoo tab; here you can promote your zoo. I did a 'low budget' one which gave me 1 star. I believe you just need to mix and match a couple of them once in a while to improve marketing.

Education can be increased by placing the TV screens with additional animal information and speakers. If you select the 'color overview' layer at the bottom left of your screen (the circle)ish thingy) you can view a variety of stats in color. Animal wellfare, electricity, water cleaning and also education.

Now... my education also isn't top notch but i noticed that you can't let certain education methodes overlap, for example, 2 speakers in close proximity.. You must also increase the amount of education material.
This combined with your animal research will eventually increase your education level.

[XrystalBelle]

On your zoo information screen there is a money area. one of those tabs will be for marketing.

[ozzana]

Ok i got it, thanks!