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Which ratings?
Education - you place information speakers, habit information boards at each exhibit and place conservation boards around your zoo. Then have your vets to do advance research on animals that will boos the amount of education provided form those sources.
Animal Appeal - breed animals with good genetics to get higher quality animals. Guests want to see the biggest baddest healthiest animals possible.
Guest Happiness - Provide the ammenties they need. Information booth, food, drink, restrooms, places to sit and rest, etc.