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Developers do basics components. These components are then used to complete contracts.
Lead developers combine components into modules.
Also, these components and modules can be used to upgrade your product. However, when starting and learning the game, you can do just fine without doing a product.
Designers do another type of items that, when combined by a lead programmer (1 of each), make a module (interface module). Also, the stuff produced by the designers is used to fulfill contracts and upgrade your product.
To get contracts, you need sales execs to find them.
Researchers get you research points. The sole purpose of these points is to unlock new stuff in a product (features). When starting out, you can ignore these and learn how products work later.
DevOps only usage are doing parts that are then used to upgrade the servers of your products.
Marketers only usage are doing parts that are then used to advertise your products. It allows you to get more people using your products.
Managers are used to manage workers (any kind of workers besides other managers and HR managers) to get them speed bonus.
HR managers manage managers. They make it also easier to do days off, hours, etc...
If you need help with anything specific, feel free to ask.
I already asked about servers and clusters.
Different products types have different features: some have only 6 available to choose from, other have 8.
Features can be upgraded in 2 ways: level and efficiency.
Level: your max potential users.
Efficiency: how efficient is your feature in CU and MS per user.
If you dont improve efficiency and only improve level, you'll have say 10k users taking more CU on the server than if you upgrade it to level 10 efficiency. In other words, if you dont upgrade the efficiency, you need more server capacity per users. This ends up costing you more in servers upgrades as well as maintenance of the said servers.
Platforms: you wanna aim for the lower CU per MS ones. Lower means less strain on the server. This is pretty much what upgrading features efficiency do.
Price per user: for the better platforms, the cost per user goes up as CU per MS goes down. Having a higher figure here isn't a big deal. You'll save much more in servers maintenance as your product will require less CU to operate the better the platform you select.
Max amount of features is the max your product can have if you select this platform.
Different features have different upgrades cost. Some are cheaper to upgrade for example. What you want at first is focus on a feature that cost the least to upgrade. By that, I mean, in manpower. I'm referring to the amount of time it requires to build the pre-requisites to upgrade that feature. A feature might require 60 hours of your employees time for 1 single upgrade while another might need 90. That, you gotta figure this out by yourself ;) Best usage of that tho means you can build a nice product for the cheaper upgrades cost possible.
Marketing is how you attract new users. You'll have to stick to the 1st one unless you hire marketers.
As far as landing pages go, its a basic feature you wanna put in a product. Unlike other features, this one can only be upgraded 4 levels.
There's also a community-contributed wiki over at: http://startupcompany.wikia.com/
It's not fully updated for Beta 15, but most of the stuff is still correct.
Best,
Jonas