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If you don't want to pay the price, don't. Wait around for a sale, they come around regularly. There was one just a while ago.
Asking "but why does this cost X?" is just eminently unproductive. They don't roll dice to figure out their prices.
Even FFXV already is down to a base price of 35€ (I've seen that for 17,50€ on sale), which was released later on Steam and has more complex features implemented. And it has about 4 times more popularity on Steam than FFXII. So a game being popular doesn't really mean it stays expensive.
The math just doesn't seem to add up for FFXII. I too am confused why this game in particular appears to be so expensive. At this point it really does look like they roll dice.
Sounds legit.
I'm not saying what the price should or should not be. But to assume Square doesn't know how to properly price their products and that you know better because you saw third-hand stats on an aggregator somewhere just seems a LITTLE too out there to be believable for me.
Hey man I wasn't trying to diss your favourite game and my continuation of your dice example was over the top, sorry. But that doesn't change how I'm puzzled about the pricing, especially when you set it in comparison with all other games of the series (With the exception being FFXIV. But as an MMO with constant content updates that's another matter). Well, I've been patient for 2 years, might just wait 2 more. If I can't hold it until then, just gotta dust off my PS2 :P
*shrug*
Continuing on the example of FF XV, that game is so popular and sells so much that Square Enix can afford to drop the price and still have a return of the resources expended in that project, Just relying on the sheer volume of sales.
Regarding FF XII, maybe the game is not as popular and does not sell as much. It may not sell as much even if they dropped the base price or gave it at a discount more often. Therefore Square Enix can't afford to drop the price on that game as often to make it worth.
I think whatever other motivation we may speculate on for Square, assuming that they want to make money is probably one of the safer bets.
The marketing and sales people often are rather... how to put it - detached? from reality.
The high price is likely cause they think new players are comparateively unlikely to buy the game and old players are more willing to pay this (really high) price.
And it seems to work out good enough for them to not change it.
If you have such high thoughts about your knowledge about how economics and business work compared to SE's incompetent workers, why don't you apply to become the head of SE's finance and marketing team? If not, at least show some proof to back up your claims, as your post is nothing but speculation.
As is everyone's in this thread ;)
You can sometimes bring this to the extreme and actually make a success out of it with the Chivas Regal effect, which is named after the whiskey brand. This whiskey didn't really sell first. But then the company doubled the price (without changing anything else about the product), and suddenly people started buying it. So it doesn't really go against all established business logic like Hinnyuu stated. It is well established to keep appearances of a high quality product by keeping a high price.
So as long as I don't see a real comprehensible reason why SE made a remaster so expensive, it is most likely that this is the case.
"detached from reality".
So a whiskey brand doubled the price because their product wasn't selling well, and that is enough evidence to suggest that FFXII's case is most likely the same?
Let me come up with a counter-example, from Square Enix. The Final Fantasy XIII trilogy is massively hated by fans of the series. Even though critics gave FFXIII pretty good scores, the fan reception was quite mixed when compared to other FFs:
https://www.metacritic.com/game/playstation-3/final-fantasy-xiii/user-reviews
https://www.metacritic.com/game/playstation-3/final-fantasy-xiii-2/user-reviews
https://www.metacritic.com/game/playstation-3/lightning-returns-final-fantasy-xiii/user-reviews
The Steam prices? 12.99€ for FFXIII, 15.99€ for FFXIII-2, and 15.99€ for LRFFXIII. These are low prices, even though FFXIII-2 and LRFFXIII come with almost all of the DLC content that SE was allowed to port to PC (the DLC had to be bought separately on console versions).
Then take Octopath Traveler. This game received a lot of praise on Switch, and was constantly sold out:
https://www.metacritic.com/game/switch/octopath-traveler
https://screenrant.com/octopath-traveler-sold-out-stock/
https://www.forbes.com/sites/davidthier/2018/07/16/octopath-traveller-stock-is-selling-out-all-over-the-world/
http://www.nintendolife.com/news/2018/08/latest_octopath_traveler_restock_in_japan_sells_out_again
The Steam price? 60€, which is even more expensive than this game.