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Keep them exclusive for a few months and then release for everyone.
I had no idea what a helldivers was until 4 days after release. I got the super citizen pack but could not get the pre-order pack. I WOULD HAVE... But I had not heard of the game or the studio.
1-2 months exclusivity then put it in the daily roulette. Same with the twitch prime drop armor to be honest who even watches twitch.
I quote "You snooze, you lose."
The snoozing part can be applied to more than just knowing and not acting.
Making pre-orders available after the game has launched only diminishes the value of pre-ordering games from that developer.
Just like that one steed in WoW. I forget what it is called because I haven't played that game for almost 20 years. But it was a super rare drop and it was apparently worth a lot of money. Devs made it a basic steed in the Store a couple of years ago. Tanking the value of it.
"Gosh, I could have bought that stock at $5 and now it is $486 per share! I should be able to buy it at $5! I didn't know about it!" The world doesn't work like that.
"We are all human beings, we are all equal. I didn't do anything, but reward me like everyone else." ♥♥♥♥♥♥♥♥. Communism and socialism are dead. If you were unable to purchase these packages and missed this opportunity, you have no right to do so. Whatever your excuse is. Dead means dead and no ifs.
Your reward is you've it first, you've it free. But I really think it should be available at some point. Put a 20 bucks price tag on it, put a 20 bucks price on each of the armors, no problem, but making it not reachable is not good for multiple reasons.