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The naming thing is probably a marketing strategy in order to have people who never played the previous titles, play this one.
Also this page about the physical release.
https://telltale.com/news/2016/11/-the-walking-dead-the-telltale-series---a-new-frontier-premieres-december-20th/
Beginning February 14th, the series will also be available for purchase on a special 'Season Pass Disc' for PlayStation 4 and Xbox One at retail. The disc will include the first of five episodes in the third season, and will provide access to the subsequent four episodes as they become available for download.