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maybe ?
lol
i dunno
Developers do have to ask Steam for Keys if they're Steam Keys.
https://partner.steamgames.com/doc/features/keys
Requesting Keys
Keys are obtained by requesting them in the Steamworks portal. To request keys, click the "Request Steam Product Keys" button on your application's landing page in Steamworks. If you don't see that button, your account doesn’t have “Generate Steam Keys” permission.
NOTE: Requests for large amounts of keys will be manually reviewed by Valve before processing.
I might've misremembered a bit, but it still doesn't seem to be an instant process either.
a dev can generate steam keys to sell on non-steam site