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On one hand, I agree with them. If you find an interesting game that costs like 40€ and it seems too much for you, you look on steamDB and see that it's regularly 50% off a few times per year, you probably won't buy it for full price and wait for the next sale. Which leads to the situation where most customers will only buy the game on sale and the devs are losing money.
On the other hand, it kind of annoys me too. I would love to play co-op with my son and I would love to play together with the expansion, but that would mean paying 105€ at once and that just seems too much. Here a reasonable discount of maybe 20% might help, because I just won't buy it for full price. However, it's their game, their marketing decision, so I respect that and will spent my money elsewhere.