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Really ? Do you have a source for that ? According to steamspy, it would be their 2nd best selling game on steam, behind MGR (which has the metal gear brand behind it). For an average budget game with no advertisments on PC, in its first month, that's great.
Given that:
odds are Squenix is pulling a WB Games on everyone and is delaying bugfixing in favor of finishing (and then localizing) the DLC.
How is this an "ouch" exactly? It's cost them next to nothing to port the game. You have to factor in costs like physical distribution and licence fees when you think of console sales.
I wouldn't be surprised if PC is actually bringing in similar profits to the PS4.