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A lot of people will argue about it and claim it is just another way for a tech company to obtain information from people. But, this pattern happens quite often with game devs and/or publishers as they start gaining ground in the market. They envision this system that brings people together from all of their games with the hopes of increased sales for their future games. It usually comes in the form of some online site initially, like this, and then eventually progresses into a useless game launcher application.
The third phase of this, usually, is that they realize that what they have created only complicates things with other services such as Steam or Epic where a significant portion of sales originate and the whole thing is scrapped (for example, the Bethesda launcher). Sometimes they are stubborn though and refuse to scrap (for example Rockstar).
I guess, you are right about the intentions behind the AC-'offer'. And even more depressing that EW doesn't seem to bother though it wasn't possible without their accept.