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Try adding fun stuff to your shops that make guests hungry or thirsty, like salt on fries.
Your solution now is probably to close a lot of shops until your guests start complaining, then slowly re-open them.
Of course the other strategy is to just go ahead and let them lose money. In the Real World, this would be called a "Loss Leader", such as your guests know there is always a shop close by and there is rarely a line, so even though they're losing money, they're making guests happier so they come back more often.
I doubt that's programmed into the game, though.
If it's early game, try making a very small but relatively high-stats coaster to help cover expenses. A small out-and back woodie with lots of little ejector hills will bring in thousands a month on its own.
Truth!
I find that ''scenary'' rides are mostly not associated with scenary, it does not really matter what and how the scenary is setup.
When you have a small park, in early years, it's best to use vending machines, no employees to manage.
Normally have one of those at the launch of a work. Once they get overfilled (normally drinks I have noticed) I wait until at least food gets full and I create a copy of my setup using the select tool then duplicating it and creating a new one further away but I do think of this next area while placing rides.