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Close to elections you can issue popularity edicts like free housing, tax cuts, or food for the people. Bribing faction leaders to raise support is also useful (faction leaders are findable in the almanac- people- special people tab)
Bump up service quality for houses, entertainment, health care, and churches by increasing their budgets.
Look for upgrades that increase job quality (like the heavy duty crane on the ship yard).
Alternatively engage in a little social engineering. Set high schools and appoint government ministers that make people more likely to be religious or militarists. Then ensure support of only the largest factions. Open ballots and only the rich vote are constitution changes that similarly narrow the group of Tropicans you need to appeal to for elections.
The problem with that is it can take years for those bribes to occur.
Also, I have yet to test it, but the commandos have an option to "Intimidate the neighbors" that lower the average Carribean happiness. Which allegedly gives you better support.
However the best way for support I have found so far is your Swiss bank Account and the Broker. Buying support through him for Personal Image and faction support seems to be the best. The easiest way to accumilate Swiss Bank accounts is to use the Building Permit and Customs set to Special tax.
If you have a bunch of government jobs then you can always change your voting rights to open ballots, it lets everyone vote, but all government employees vote for El Presidente.
Can confirm this. If average Caribbean happiness is higher than Tropico's, your people will be unhappy. Conversely, if your commandos are wreaking unholy havoc elsewhere, your people will be like "Wow, our neighboring islands *suck* compared to us. I guess it's not so bad here on Tropico! Go El Presidente!"
You can also pick up the Audience edict to get a request each from three of the factions you have the lowest standing with, which can help you snag some more votes. As long as they don't ask for a nuclear power plant or nuclear program or some insanely expensive crap anyway..
Also, to add to Teddy's comment about social engineering, remember that the media can also help brainw- I mean CONVINCE Tropicans to side with a certain faction, or even just plainly increase their approval to you (though this reduces the liberty the media building provides)
Also, I think it's in the Cold War when you unlock Mandatory Recycling? It's a cheap way to score some Environmentalist votes, because the Conservative faction (which takes a -10 approval hit to balance out the hippies' +10) doesn't exist until the Modern Times. And if you have cash, Free Wheels, once it reaches level 2, is a semi-expensive edict but provides +15 to the Communists at -10 to the Capitalists.
Keep in mind if you have any outstanding demands for a faction then this does not give you another.