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I was testing several systems to see if they affected the online subs. player class rating, ease of leveling, and several other things. I have a thread or 2 on the forum, where I was trying to collect info to help identify this.
Honestly I couldnt find any correlation.
when the game first released there was like a 1-2 or 1-3 ratio of online users to subscriptions. after an update this new system went in, and like you, I noticed the decline in online users to sub ratio.
maybe a dev can chime in and say if there is anything tied to this.
Yeah I have just about given up on trying to figure out what's going on. We could be overlooking something but I am beginning to think its a bug.
Seems like a bug honestly.
Edit: I'm not sure if this is what did it, but my online players “skyrocketed" to 4,600 after I set up a mini starter zone where there's basically only one quest that gives just enough experience to get from level 1 to 6 and also gives the player 100 gold. Then a flight path from there into my level 6 zone. The trip costs 100 gold so they can't do it without first doing the quest, and it’s the only way out of the zone.
This is just speculation, but perhaps mixing new subscribers with established players keeps the established players online longer, since they have people to play with now?