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1) The game will automatically put a thumbprint on the photo or make it blurred or do some other thing to make the photo bad when you are just starting to learn the skill. As you level up, the game gives you fewer bad photos.
2) At the early levels of the skill, you will lose more money than you earn. Once you reach the ability to take larger (EDIT: Large Portrait size) photos, you will finally start making money. When you can make landscape panorama photos (the largest ones), you will make tons of money.
3) It doesn't really matter what the photo actually looks like. All that counts is the label the game gives to the photo. You could be looking at a bunch of bushes thru the lense, but if the game says it's a picture of a pyramid, you will get credit for a picture of a pyramid. Use your pause button a lot, or you will be losing valuable Simtime trying to get the game to give you the right label for a photo.
4) At the start of each new day (that is, after midnight), every picture you took the previous day will be reset (not the photos themselves, just the game's log of what amount the new photos are worth for that new day). This means you can take another picture of that item and the game will tell you "New today . . . . ". You will get credit and earned money (once you sell it) for taking a picture of that item. You will earn far less money from taking additional photos of the same item in the same day.
5) You can go thru the challenges listed in the skill folder for photography and find items that you can place on your lot to earn money every day. Collectables are good ones: a bar of gold, a bar of silver, blue topaz, a diamond, etc. These all need to be either smelted metal bars or cut gems. You can take pictures of each of them every day to earn money. You can also put a wedding arch on your lot and take a picture of that every day. A box of tissue, a toilet, a teddy bear, etc. All of these can make money, in varying degrees, every day.
6) Always keep both types of settings at the highest level the game allows for your skill level in order to earn the maximum amount. I make exceptions for when the game gives me a wish to take a picture with a different setting, because I like to gain more Lifetime Rewards points. Landscape Panorama size and Vignette mode are the highest earners. EDIT: Panorama is the largest size.
7) Get the best camera in order for all of the above to work well. It can only be purchased in Egypt. I think it's called a Hikon or something like that (an allusion to the real-world Nikon cameras).
8) Trying to complete the challenge that lets you take photos for free might very well be impossible on this game. There is always something in each town that is bugged so that you can't complete one of the needed lists of photos to complete the challenge. However, since you already make so much money from photography, it's really not worth it to spend endless hours trying to get the challenge completed. It was fun for me to try, because I have tons of time to play the game, but for most people it's going to waste your time and drive you nuts.
Photography, once fully-leveled, can make a lot more money than any other career on the game, that I know of. I don't have all of the expansion packs yet, though, so there could be others. Gardeners can make a lot, as well, with a money tree orchard, but it takes more work to get there. Of course, if you have Into the Future, you could make one or more Plumbots to do the gardening for you. Again, it would still take longer than the photography skill to level up and get a lot of money trees, because you would still have to learn the robot-making skill to get your plumbot(s).
Your Sim doesn't have to actually have the photography career to make a ton of money.
The skill also gives you lots of quick Lifetime Rewards points from wishes, so I often give my characters a camera no matter what career they have, just to get those points faster.