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For Calm rides: max. 3,50
For Exciting rides: 5-6
For Coasters: 12-20, depending on the excitement factor of the ride
All prices I mention here are for parks without any entrance fee.
For coasters, is up to the coastaer
You might one to charge for the entrance and have free rides in some parks
This is a pretty good general rule of thumb. The main key to high ticket prices on rides is $0.00 gate fees (Time spent investing in decor near rides also buffs rides thus adding value)! Also I have noticed that the longer that a ride lasts in the park, the less some guests will be willing to pay to ride it at higher prices (I think a rides depreciation factor, but who knows lol). Ultimately you just need to monitor guests thoughts and feed back, and adjust accordingly. I tend to set high on price point at the beginning, and monitor complaints and adjust that said ride by .50 until the complaint is gone.
The ferris wheel is always bad for making money and should only be built when you can accept running it at a small loss.
For roller coasters, large ones (ride time of 1 minute or more) that are upwards of 50 excitement and have a good decoration rating, you can sometimes charge up around $10-15 dollars for them.
Depending on the scenario you will want to have either free park entry or a very low entrance fee ($10 or less) so that guests are willing to pay more for rides and food/drinks.
If all your rides are free and you're only charging a park entrance fee, then the fee should roughly equal the amount you'd expect guests to pay if they were to ride on every ride. I've charged around $70-80 for park entry before and guests still say it's a good deal if there's enough interesting rides in your park.
Paying attention to the average amount of money each guest comes to your park with is also a consideration when playing the game, as it varies from scenario to scenario.
Oh, and don't forget to build enough shops and increase the prices heavily. For all rides and shops: if guests say, something is a good deal, then is too cheap.