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1. Raise the entry price if the scenario allows it. Most guests will gladly pay $5-10 just to enter.
2. Thrill rides are reliable moneymakers. Rollercoasters are not (most of the time). Calm rides usually break even.
3. The default prices for almost everything are quite low. You can raise the prices of all rides by 50% and no one will mind. For thrill rides you can often double the price.
4. Until your park gets really big and you get a lot of complaints about people being hungry, stick to one food shop, one drink shop, and one toilet. Don't bother with any other shops until your park is much bigger. They tend to lose money unless you have >500 guests.
In particular. First aid stations, are considered as nearly bad as toilets and trash chutes. Probably going to be the most common thing overlooked in people planning their decorative fencing and hedges.
I always start with small or mid-sized coaster, three or four thrill rides, and some food and drink. Pause while you set up your initial layout. Once you release the pause--this is important--make sure everything is open, especially if you've put anything in test mode. Get a couple of haulers but hold off on more staff until your cash flow is established and/or people start to complain and things start to breakdown.
One last thing: put your best ride at the back of the park. I don't know if that really makes a difference, but it does force guests to pass every other ride on the way to what's most popular.