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If you mean how can you create MORE raw resources on the map, you can use the Industry Tycoon mod to place new industries manually.
If you want an Oil Well to produce more, increase the demand that the Refinery sees. You increase the demand that the refinery sees by delivering to more towns. The Refinery sees more customers and thus it will demand more Crude Oil to meet that demand, which will trigger the Oil Well to see more buy orders and thus be able to produce more.
More customers means more products delivered, which means more profit. Always think in terms of the final customer in the chain of delivery. Without more customers, production will not increase, or it will but then production will eventually drop if there ends up not being enough demand.
Sometimes I think a line is losing money because it has too many trains on it, when in fact there is not enough trains and production is on/off!. I have to admit there are times when I lose patience with the game because I can't figure out what's going wrong!. It can be a head scratcher!.
In the line view, take note of the rate for the cargo lines. This is roughly the amount of the demand will be filled by that transportation line. Ideally you want total product and total rate to be the same as the total production. Production will try to match the rate.
If a town has a demand for 60 food, even though your bakery and farm have the potential of 100 at level 1, the rate will determine how much your bakery and farm produce. If the rate is only 40, that's all that will be produced and all that will be delivered. If the rate is 120, you will make twice as much food as the city demands, quickly saturating the market and reducing demand. Production then tapers off and trucks run empty or cause massive traffic jams waiting for a full load.
To produce more, add demand and adjust rate.