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Note: disk wiping tools work by overwriting (and then "deleting") everything on a drive.
This is inaccurate. "Deleted" sectors are marked as "free to overwrite", and ONLY WHEN they are used again then the old information is truly gone....
Persona doesn't use off the shelf computers, they have server farms with Petabytes, Exabytes, Zettabytes and maybe even Yottabytes ( yes, that's actually a thing, one trillion terabytes ) of drive space... it's not like it's overwritten that easy to make it "truly" gone"
I don't know what scale they operate on and how many drives they have in their arrays, but I can say that those drives will be in frequent use to justify their purchase.
Any database is at risk of a data breach.
The best protections you can ask for are strong consumer legal protections (like GDPR), and the data being handled by companies used to handling sensitive information (like Persona).
If we wish our data to be rubbed off, you still have to worry if they really rub you off from both ends? Understandable. But even if they do just that how can we even sure they did just that? Proof video they deleted it? Screenshot? Email saying "yeah you're off our hook now, good day sir?". Let's just say I manage your data and then you ask me to purge it, and then I did just that and told you it is done, are you still feeling paranoid even if the confirmation coming out from my mouth? Honestly I would still felt paranoid.