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Early game I usually start with a centerally located elevators and small/medium offices to get some easy early population and star levels. Mid way through when I unlock Large Offices I usually cap my tower of Medium Offices with a "Sky Lobby" of sorts.
This sky lobby usually is composed primarily of shops and the advanced elevator lets me re-locate my elevator to the far side of the structure to accomidate for the 2BR Luxury Apartments that HATE being too close to the elevator.
By relocating my elevator it generates traffic for my mid-tower shopping center AND lets me fit more 2BR Luxury Apartments than I otherwise could have.
Then for appartments, I pushed an elevator to the far right( so a new shaft), build up 5-6 floors and layed out different suites and 2BR / Appartment configurations to fit. I had the whole floor length that way.
Of course the only downside is appartment tennants complain about noise.... about them and other tennants walking to their appartment even though the noise is none-existant. :) But that's known and being worked on.
Interestingly, I added the art gallry on the floor above (16 or 17th floor) and added luxury stores. I spaced the stores out to about one store-length size:
STORE, STORE, STORE, SPACE, ART GALLERY.
And the specialty stores were profitable first day.
I also tried doing and "underground mall" but I was playing on a huge map and unless I fill the top floors TO THE BRIM with offices and tennants.... I'm not sure the whole 20 floors below ground could be used for some services, stores and periferals like storage and garbage collection. Would be interesting to get there.
There's also the fact you can evict old tennants and upgrade the space with bigger offices / appartments to get more people + revennu but offices demand X of earlier ones so not sure about that.
Last thing, I also sometimes used cheap level 1 offices to buffer ground floor restaurants vis-à-vis appartments when making "multiple towers". >That'S the thing with appartments; if you put restaurants, stores, services; they complain about noise, traffic and smells. :)
Sorry if this is long. Got a cold so i'm rambbling. :P
Cheers!
Thanks to the both of you for your information. Really helped me visualize how I'm supposed to solve and combine these two issues. Recreating the SimTower skylobbies hadn't occured to me yet.