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There are some limitations. In the first place you pretty much need the exclusive elevators upgrade or all your elevators have to go to the ground floor, which makes this tactic much harder to take advantage of. Secondly I have found that the path has to be pretty simple or the customers will get lost and you'll get "can't get to this floor" messages even though there actually is an open path. And be very careful about trying to generate foot traffic using service employees -- all those guys delivering bottled water or cleaning hotel rooms or whatever. Rerouting their path to force them through retail units will make the retail owners happy, but make the service guys take longer to get anywhere, forcing you to hire more service workers to get the same job done.
If you do this successfully, be sure to jack up the rent on the store and restaurant units that get the extra foot traffic, otherwise there is little point. And it can be helpful to add a broom closet to any floor designed to generate extra foot traffic, as extra traffic speeds up decay, but broom closets slow that down. The game limits the number of broom closets you can use, unfortunately.