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If they have famous/well selling IPs, you'll get the flare of them becoming your own. To offer a horrible example, Bioware makes Mass Effect. Everybody loves it. Goes freakin' bananas. EA buys out Bioware's stock. They now own Mass Effect. The sales based on the name alone are now theirs.
along with every other IP owned by bioware too might i add
Yes. They are. NOW. EA bought out Bioware. In real life. That's why I used it as an example.