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Also another thing. Keep in mind that when you start out with this, keep the revenue you get from the channel as low as possible. And also keep in mind that the less other distribution channels you use to boost your own, the less sales you have. To put it into perspective. I would normally make 2 million in sales a day on a game. When i switched to ONLY use my own channel, the same games was only selling for 60k in the beginning, so be prepaired to have a lot of backup money to run on while you build up the popularity of your channel.
I probably wrote too much already, but i hope it helped ;)
And you're very welcome ;P
Also a thing to note. The popularity will drop and increase all the time and so will the amount of contracts, even when it's fully know (this is a thing the dev are working on), and also, it doesn't seem like you can get more than around 30% popularity, which is sligthly more than the most popular of the stores ;)