What is wrong with marketing?

[asd]

How many marketers you use on your first project?i have 4developers 4 marketers and noone buy my software.

[Personal Responsibility]

Why not go with a publisher instead in the beginning?

[asd]

I dont onow disnt play this game for like2years i jist tried project mamagement.So you think publisher is better on first project?

[Personal Responsibility]

Publishers are great even all the way to mid-game :-)
I use marketing, printing and OS exclusivity all the time and it helps a lot to start out. But you HAVE to keep the deadlines. With a good team that's no problem though.

[asd]

Ok thanks for tip i will try it when get home.

[Minoris]

As angk (the 500th? That's a lot of angks) said, you're better off using publishers for a while. Marketing is... rough. Until I can afford a team of at least a dozen people and put in 1million a month post-release, I don't bother. Publishers will always do a better job than me before that point it seems.

[freelancer909]

I never use Publishers Just a waste of time. Really should not be part of the game.

[Journier]

I always use publishers early game, after my first or 2nd release im usually more than rich enough to have an entire 24hour marketing team and dev team rolling.

[Roo]

It's because you have no business reputation or fans at the beginning of the game. Nobody knows who you are nor what software you make nor if it'll be any good.
Marketing's not as bad as it sounds. Use it in each phase to build up awareness.
So, in Design phase, if you know your release schedules pretty well from experience, you can set a release date, plus write a Press Release.
Timing is key, because you want your followers to grow as you approach Alpha without dropping off, so I don't even start until 3rd iteration, (or 4th for mid or late game).
Use Hype to crest the wave (stop you losing followers as you move from one phase to another).
As a bonus, if you do marketing right before you move into alpha, you'll still be gaining those followers when you move over, giving you a bit more time for marketing in alpha stage.
You get an extra tool in alpha and beta - press builds. Again, space them out, and use Hype to crest the waves.
*Don't* use your design and dev teams for marketing or you'll slow development down. Use a dedicated team. You can always give them Contracts or Deals between releases.

Your team size should be large enough to complete a complex press release and release it, and have the press publish it, before a phase is finished. That's the task that takes the longest, and you need level 2 (or 3) marketers for the photo, and level 3 marketers for the video.

When the software is released, set a reasonable budget and see if your team can use it all and achieve "Widespread" or better within a few days. If they don't use all the budget and don't reach the target, add another person. If they do reach the budget, increase the budget, and keep doing these steps until you get "widespread" or better.

[freelancer909]

There is really no reason to have anyone working nights.

[Personal Responsibility]

Why not? If you want to throw out software and stuff out in a short period of time, you are able to speed it up by making multiple shifts. Depends on how quickly you want to get things done.

[asd]

That is make sense, it is same like irl this publisher stuff.I like it and you was right it was working

[Gopher]

Marketing is easy. Go cheap, only hire newbies. You're not going to sell a ton of anything until you get you reputation up. What's more important is your support. Support = Hearts/rep for the software category.