How do I sell the product?

[Metatron]

I have developed the product but it says "do marketing" so I did, then at release it says "do more marketing and order copies" so I did but the copies are not sold. What am I doing wrong? Do I need to print the copies myself?

[LatN's Strategy]

No you ordered copies. Was it a mediocore, good , great or outstanding application?
look at design document details to see the consumer reach.

[Metatron]

It was of good quality, and I printed the copies too but it just stayed in stock. The press said it was decent but "meh". I couldn't sell the goods.

[Phiber Optik]

did you print them yourself?

[Phiber Optik]

because you need to order a courier to take them from your stock to the shops
(Don't hire a fixed courier but let them come each time you have stock. The hired fixed courier takes almost nothin with him, the other one you hire for 1 time only stays until stock is empty)

[LatN's Strategy]

Where is your price point, a great or outstanding product may be selling for less; if this is the case drop your price..

[LzDK14]

Originally posted by Metatron:

I have developed the product but it says "do marketing" so I did, then at release it says "do more marketing and order copies" so I did but the copies are not sold. What am I doing wrong? Do I need to print the copies myself?

"What am I doing wrong?" Bad product, bad marketing, bad management.
"Do I need to print the copies myself?" No, selfprinting is cheaper for large companies, for startups - ordering is more efficient.

You need high market recognition and large fanbase for your software to sell well, so few flops in the beginning is no big deal.