What'd be the best marketing strategy?

[Applecat]

I release press anouncement and press build around 3 months before releasing, because to me the followers go down after 3 months.
Often times when I'm about to release a product says 'reach customers +1M', it tends to end with just around 50K in the first month.

[Empleyfire]

Press builds is good boost if your product is great.
The Press release gives a very low fan boost.
Maybe it's based on how many fans you have or something.
Not sure how it works.
But i have notised that the more intrest you gather for your product the higher the first sale is.

[Stealth]

I typically push out the press release 3 months before release and the press build the month after. IDK if it's optimal or not though.

Since the press release only brings in a small amount of followers, IDK if it's even worth it. Seems like the press build is free and takes no marketing time yet offers a bigger benefit.

[Applecat]

Yeah probably due to fan base, I got only 17K so far.
I'm in the 90's and what got me interested is few other companies that just started up with only 1 product, yet they've made 1 or 2 millions copies of operating system.
Perhaps there's something to do with price, or they've started marketing from the very beginning and just keeps anouncing.. I'll try to see how it'd work.

[LittleFingers]

I only did press releases twice, first when it's on early design phase, like a way to tell the market "hey we creating this stuff", and the last after Beta phase (during bugfixing period) because sometimes I change the release date a lot.
About press builds, I spam that button everyday after my product reaches ~75% of recommended codings/arts. I don't see the negative impact of doing this, I get lots of followers this way (lol), although there will be limit on how many new followers you will get after spamming it so much.