Marketing Strategy

[Bally Boy Miss Berrill]

Hi, recently I was thinking what the BEST marketing strategy is, currently mine runs like this:

1.Once in beta, set a release date abount 3/4 months from now
2.Then send a press build and a press release
3.1 month from release send another press build and release

Is there any other better strategies, as I have seen other tips such as sending a press release only, and then before launch sending a press build, etc.

So what is your marketing strategy?

[[BWCC] xrolliox]

The best way I find is releasing it's release date and a press release the month it goes into bug testing. Then release a press build every month that you start losing followers.

You pretty much don't annoy people from too many releases, and you barely lose any followers. I find that announcing anything before the debugging stage you always end up losing followers because you have to promote it so much.

This strategy only works for about 12 - 18 months. Any longer and you over-do your marketing and lose followers.