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You can make a mediocre Anti Virus and it will still make a bigger profit than a Outstanding OS
If your struggling to get a well made,well-known product, i sugest buying a well established IP From a Big studio On the cheap and expanding on that
I can't really give you any more advice unless you give more information on your problem.
2. U need 100% Interest
3. And most important - U need set price. Price is most important parameter in game.
No mater do 2D to millions or game, or antivirus. Main and important thing -is price. Want do millions at one or 2 years? - Ok this is main hint. Make product with price 1$ and 100% interest. - see and wait sells. You conquest this sector (smile in right-up screen in this sector - will be green). Make this product again with normal price - U are millionaire.
Why 2D is using for do millionair? - Answer - is price of product. When u start play - ur 2D have more low price than AI =)
How long is it taking you to finish the software and what quality is it when you're done? Have you checked if anyone else has recently released software of the same type that may be interfering with your sales?
With this method u can sell ur second OS over then 50 millions user =)
But seriously though, if you are trying to do an OS, don't. Focus on smaller things like 2D Editors and Audio Tools for now, those usually only take a year at most.
I will have to try that.