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Even if Oil is at 99, and Movies is at 101, Movies is still more profitable to invest in. More bang for each buck!
A level 100 business would be a better investment than a level 300 business because of exponential cost in upgrading businesses (or 'Buy' in the game).
Eg. Lemon business might look cheap to upgrade to 400 while others sit at 100, but assuming profitability is same as others, it's not wise because of exponential, but hey it's a game :)
Strategy for me would be to upgrade to 25, 50, 100, 200 (for unlocking 'Upgrade all x2'), but if possible, upgrade Movies furthest first. Followed by Bank closely.
Eg.Shrimp: 105
Hockey: 120
Movies: 140
Bank: 130
Oil: 110
Thus, invest a ratio of 1, 3, 5, 3, 1. Rinse and repeat. Then race to the 100, 200, 300 milestones.
My suspicion is that if you raise Bank to 1500 to match Oil, Bank should be a better 'Buy' from then on.
(edit) Actually if you have Bank 1400, Oil 1500. 'Buy' Bank. Easily...
http://steamcommunity.com/sharedfiles/filedetails/?id=434644800
Did you spend angels exposing the rate? Does reset remove it? Thank you again :)
The profitability of your businesses are (converted to the minute to compare to my OP):
Shrimp: 0.048%
Hockey: 0.036%
Movies: 0.189%
Bank: 7%
Oil: 39%
Lemon: 0.085%
Just... Wow!!! So businesses grow exponentially differently. Eg. Oil isn't best investment in early 100's, but quickly outpaces other businesses later on.
Very surprising that Shrimp, etc fall in profitability. That means the exponential cost outpaces the earning, even with the unlocks!!!.
Thx @blitz7287... That means late game, we should focus on Oil. Every other business is almost redundant. Kinda sad :P haha ...
Hey, I'm nervously doubting the 0.7 growth (as stated in the wiki) right now ... >_< getting confused, but challenged.
The reason businesses become profitable is that Newspaper bonuses improve them, sometimes immensely. Look at Unlock>Gallery for details. Also the bonuses of businesses on the left side of the screen get higher quicker.