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The #/10 represents how many one-time unlocks you've earned through the event. These are your badges, gold, and MegaBucks unlocks.
Even though the game is free, Hyper Hippo wants to make money (like any company). One way to do that is to make the moon slow. That makes players buy gold to speed it up.
The devs specifically designed each planet to have a different "feel". Mars is meant to be an out-of-control growth frenzy; Moon is meant to be a slow, slow, steady grind with the occasional exciting moments of fast growth when you hit a big unlock; and the Earth is supposed to be the default experience.
(Currently the Earth's lategame is broken such that it grinds almost to a halt past about 4000 Newspapers, and is in fact mathematically impossible to complete, whereas the Moon takes a few months to complete even though progress feels slow in the early and midgame; but that's a topic for other discussions.)