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There is no cap on them, but you can only earn so many from the businesses (if you scroll through you will see the cap). You can keep getting them from daily rewards and Live Events.
You use them for two things only, buying mega tickets, and boosting the platinum profits. The mega tickets will put a profit surge on an investiment. Once you have all investiments on a business surged or gilded then you can go back to using your mega bucks to increase the profit that the boost gives. There is a cap on that. If memory serves it went from spending 10 mega bucks to 20 to 50 before it maxed out.
You only want to buy 29 mega tickets because they have ZERO use after you boost all 29 investiments on the combined three businesses.
The best bet would be to save them until you have 90 mega bucks then buy 10 mega tickets and do 10 boosts. Do that again so you have another 20 boosts. Then do the last 9 separately so you acquire each boost faster.
Once you have all boosted in a business you can start increasing those profit boosts (platinum boosts.) You can do this as soon as you complete one business or wait until you have all three boosted completely. That's your choice.
I would suggest starting with Earth and then moving to Moon and finally Mars. Mars is the easist planet and you can finish it quickly without any boosts and then just work for mega bucks. Moon seems to drag towards the middle end, but earth takes the longest by far.
Just don't buy too many mega tickets as you cannot convert them back. Oh and is it worth it... yes. You will want to boost every investment and do all your platinum profits. Plus, it's the only reason for those mega tickets in the first place. :)