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Ark survival evolved is a widely successful game. Still one of the top played games on steam.
They've given the basegame away for free before, but not the expansions. Giving the basegame away just gets people hooked on it. Then they buy the DLC.
Remember, the first one is always on the house.
You may be confusing 2 things.
The OP is talking about sales for ASE as yes, it does have separate dlc packs.
ASA is all 12 dlcs and the base game for 1 price (for now).
Every single steam seasonal sales event, Ark Survival Evolved goes on sale, so yes, next steam sale, it'll go on sale. That'll likely be the autumn sale which starts within the next day....
If it doesnt go on sale, this would be the first seasonal sales event in almost 8 years that it didnt go on sale. If so, that's rather telling because....
Only possibility for their choosing not to put it on sale would be due to their severe financial issues the company has been facing for a while now and Ascended steam sales having been not that great( even if 600k units sold, remember Snail is only receiving 50% of that due to steam(30%) and Nitrado(20%). And then they have to divide that 50% amongst 20+ projects in their portfolio with respective multiple studios doing work on some of them(remember Ascended has 3 studios (Grove Street Games, Instict, and WC(first 2 are main ones tho), as well as more than one title yet released as well. Upward estimate then from all that would perhaps be Snail getting 15mil to divide between projects. That'd barely last them a few months at best in operating costs.
Basically its not much in terms of money meant to sustain them for the next 2+ years until Ark 2 releases. Of course, Xbox version of ascended releases today which will help to an extent and then ps5 version (now delayed) in Dec, but they're expected to be only about the same or even less(due to the delays and console players seeing the issues with the title on steam) in terms of sales/revenue. ASE's consoles accounted for (combined) half of the revenue that the steam community generated for ASE.
Then of course yes as they release more maps to Ascended etc they'll gain more revenue but for now in the short term they may be sweating things more. They've 10+million in outstanding loan debt with one loan coming due in December and another in January.
So all that in total would be one of the possible reasons why. Also could've been Snail's focus on Xbox/console release that autumn sale on steam for ASE was not even thought of, which that'd be also perhaps just as bad on a different level.
Just going to have to wait and see and if it doesnt go on sale this event, then just going to have to keep fingers crossed that it'll go on sale by the winter sale.
Also as an aside, I looked at the Epic store just now and its not on sale there either with their sales event atm, so take what one wishes from that too in context to the above.
Bankruptcy is unlikely, unless they really... -really- mismanage themselves worse than they already have.
While they are 100% having serious fiscal accountability challenges, they'd more likely fire-sale the company as a whole, or more plausibly shutter the poor performing sub studios then sell all the IP assets off as a whole or individually, up to and including Ark to some other company.
I dont think that's going to happen just yet, not especially with their start to xbox sales yesterday and Playstation ones later in December. Concern isnt for the now but the operational costs over the next 2 years until they can push out their next hoped upon revenue maker: Ark 2. The question then is whether the revenue from now/december and over the course of sale points for the next 2 years will outpace the operational costs during this time and/or whether they've exhausted their loan and investment sources if they cannot.
I seriously doubt we will ever see ASE on sale again.
*Was more like a year and a half at announcement date I think.
*EDIT* Had quoted too old a post.