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Basicallly the direction of the game was changed halfway through when they saw how much money micro-transactions were making and how accepting players were of them, and tacked on a multiplayer rubbish with those things in it.
The free weekend is mostly about trying to get people invested in the micro-transaction heavy multiplayer rubbish. Gotta sell dem micro-transactions to plebs!
This has nothing to do with greed: it's simply sound business logic not to pour tens of millions of dollars into a game if at the most you can expect to just barely break even.
That being said, a new Deus Ex game is a matter of time, but the series is in a limbo for now.
Marketing worked against this, and a year later, the idea that 'they cut it in half' remains internet truth.
Either way, the game failed commercially, so we got two DLCs (that have nothing to do with the main mission, killing that rumor), and a really short cutting room floor mission as day 1 bonus (further killing the idea that the story was cut in half).
But it has something of an ending, even if it only solves one issue out of the two the game is about, leaving half of the main plot on a cliffhanger sequel bait.