How do I get an account for ESO?

[Allie Rin]

I just bought the game but nowhere does it ask for my product key, I have no clue what to do :/

[󠀡󠀡aynhse]

https://account.elderscrollsonline.com

[NewbieES]

http://forums.elderscrollsonline.com/en/discussion/159148/what-do-i-need-to-do-in-order-to-play-the-elder-scrolls-online-tamriel-unlimited#latest

[Melch]

I had the same problem, and everwhere I go to make an account comes up with the same link saying https://account.elderscrollsonline.com/login that there is an error, and the page can no longer be found. Is there a new place to make an account or something?