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Yep
Close to what happened, but not quite. The countdown was never "supposed to be" to release. People thought that, but that was a collective assumption on their part.
The truth, unfortunately, is even worse (as a reflection on the part of the community that got real real mad about it). Here goes:
Hinterland were *very* excited and proud to finally be announcing a release date for v1.0, so they posted a countdown to that without specifying that's all it was counting down to.
With the amount of anticipation that surrounded v1.0's release, it wasn't all that unreasonable for them (in my opinion) to think the community would share their excitement for this little morsel of information. Hinterland were excited; the fans were excited. There was a lot of energy and unity; the game's community is passionate, and they'd waited for the first episode of Wintermute for a long time.
A large part of the community, however, incorrectly assumed it was a countdown to release and behaved as such, although anyone paying attention and with a shred of reliable knowledge about how game releases / press cycles work immediately knew this wasn't the case. How, you ask?
One does not simply just release a game after a countdown; there's buildup, press coverage, multiple announcements with a ton of clarity, etc. Even at this point in Hinterland's history, Raphael and others had done a lot of work with the press to promote the game, and it was obvious they were taking a traditional route to release that involved the normal press cycles of previews / announcements / reviews that coincide with major game releases. There was good reason NOT to assume the countdown was to the release.
But a bunch of people ignored that completely and, in their excitement, assumed it meant the game was coming out when the clock hit 0.
So you have two bad assumptions that were made. I'll let the reader be the judge of which assumption is more relatable to them... but just put yourselves in the shoes of each and think about it.
1. Hinterland thought people would be excited enough about the release date that they could do a mysterious countdown to the date and it would go over without a hitch. To be fair, they also never dreamed so many members of their community would think they'd release their game at the end of a simple countdown, and they definitely never dreamed that people would get as hateful and vengefully angry as they subsequently got.
2. Some members of the community assumed that the countdown was to the game's full release.
And when it hit 0, all they saw was a release date, and they absolutely lost their minds. The amount of backlash and vitriol was utterly devastating to the community and to the studio.
All the same, the people that made the first assumption, though caught off guard by the completely unexpected vitriol at first, apologized profusely and sincerely.
Most of the people that made the second assumption never apologized.
And the community has never fully recovered.
Saddest part? Whichever of the two assumptions you think was more relatable, both were made because the people making them were excited to the point of euphoria about the game. To this day, I still find the whole debacle and the lingering resentment toward Raphael and his company ridiculous.
We could all be sharing in that excitement, that passion. We could be getting along and loving this incredible game.
But this is the internet. Some people just have to stay mad.
-H