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There are some members who are more involved than others, though. For example you will see a review from me (in some time) and I am a boss skin in the game due to a LOT of help from my part with spreadsheets, bug reports, game tutorial and many other things.
I am not, however, paid to post it, at all.
There are a lot of very passionate members of the community about this game and they immediately started to put out reviews for it, because developers are absolutely awesome. They listen to the community, fix bugs, improve the core game and communicate with us, which is something that is extremely rare to see from many other companies.
Furthermore, you will see plenty of Payday content creator made content about the game because it's just that good. They of course have been given keys to the game but not paid to post anything.
marioinatophat being a great example, his videos are fantastic.
I wasn't paid back then I bought it from a 3rd party site and on Steam a good friend of mine gifted me a copy. So of course, I see no reason to not give it a positive review.
From what I can tell anyone who got a free key is disclosing that and nobody was paid in exchange for a review.
If you read reviews from the primary 'gaming sites'; IGN and it's 'ilk'(I won't even dignify the others by naming them); they actually get PAID by game publisher marketing to put upcoming releasing games ads all over their sites, tons of 'preview exclusive' coverage, trailers, gameplay sneakpeaks,, etc and then when the game finally comes out; these sites will give it the most amazing, shining reviews of how it's the Second Coming.
Then after everyone buys it and realizes they were sold a lie, and the games they got paid to hype up are just average at best.
This is a $15-$20 game, not a $60-$70 'AAAA'-Ubisof-turd that has been hyped up by every major 'gaming website'.
I bought it, it's fun. I don't read other people's reviews to validate my purchase; infact I tend to skip over all the positive reviews and go directly to the negative reviews; just to see if there are any glaring issues I should be aware of before I put my money down. I mostly check the forums to see how the players are enjoying it, technical issues, etc.