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On top of being terrible money makers, if you let the popularity go all the way down, you get endless spam calls about it. Keeping the popularity up is too much work for too little payoff. All in all, the night club dlc is a huge let down. Nothing to be excited about.
All other businesses operate as normal.
coke, meth, hangar/warenhause, bunker, counterfeit
This is the hourly income from the unupgraded nightclub technicians. Upgrading doubles the income:
Cargo 3.9k
Bunker 3.4k
Coke 4.5k
Meth 3.8k
Weed 2k
Cash 3.1k
Document 1.8k
As you can see the nightclub pays less per hour even when upgraded than your staff and utility cost for the corresponding business. Of course you don't have to do anything but sell, but if you need money now then beware that this is a very slow return on investment. Slowest in the game by far.
The nightclub popularity upgrade is not worth it because it requires you to do source missions and the payout is less than doing vip work.
It's great for passive production in the long run. Right now I'm having a coffee and doing something else while my nightclub techs will produce for xx hours, with all upgrades.
200 hours 8000K
2000 hours 80000K...
While nightclubs are endgame, they produce more money than just what it passively produces at first glance. For example, when you do Business Battles and collect both goods, that's often about 60k in money, as opposed to the 20-30k you get for just dropping it off in Alamos. This will help fil up your warehouse faster, which means more money production. And since I'm usually uncontested in lobbies with people for BB, I find it's easy money.
Additionally, for people saying the popularity missions are annoying, just rebook a DJ for 10k. If you have the upgrade for popularity, you just have to pop by your NC every hour and 40 minutes or so, collect your 20k, and then just switch your DJ to refill the half empty 5th bar to full. No missions needed, and you score an easy 10k profit for nothing, which on top of your NC production brings it to ~50k an hour with 5 techs on the best businesses.
All that said, I would definitely recommend you first purchase the 3 best MC businesses, because those can turn a profit for you on their own.
How many 10k's do you have to collect to pay that initial upgrade back? That's right, 47. 47 of those until you are back to 0. The average once you have done 100 of those missions is 5300. After 200 switch dj/collect missions your average is up to 7700. 1h 40min you say between each? That's 333 hours of babysitting that supply bar for an average of 7700 extra every 1h 40 min. There isn't even a way to check your nightclub supply from your phone.
Maybe the hardcore grinder can make a schedule fitting this in. I won't say it is definitely less pay per time spent compared to headhunter, but it is definitely not free money.
If you think doing all that takes as long as a headhunter, either you've got a really really slow computer, or you're entering your nightclub the wrong way and go through the front door. That, or you're completing headhunters in a minute flat which not even I can do in an Oppressor MK2 or a hydra. And even at my speed, I usually end up waiting on cooldowns in some capacity, so might as well pick up my money.
Not to mention, you'll want the NC anyway for the Terrorbyte, which enables an easy 300-400k an hour in private sessions no less, so might as well invest in the upgrade to avoid annoying calls and maximize your per-hour cash flow.