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2k sell games to gmg, gmg only take 10% cut, then ask steam if they can use steam for DRM if gmg give them 5%.
I have no idea on the detail, but i suspect it is something like that
Some people don't want to take the chance to be "scamed", or convenience, or eariler preload time.
Witcher 3 games were bought from another retailer, since they couldn't get them from CD Projekt Red directly.
After that hubbub, GMG has been showing the source (as close to it as they can) of their keys on the game page, which for XCOM 2 is '2K Games'.
That Reddit thing was such BS anyways. "They won't disclose their sources, aa, they must be EVIL!!1", well no ♥♥♥♥. They'd probably stop getting keys from those sources (publisher pressure that they won't sell those resellers the keys in the first place).
GMG hasn't proven themselves to be "perfectly legit" when it comes to their 'unauthorized keys', but I don't think anyone has proven them to get them from 'grey market' either. Guilty until proven innocent, huh?
Also twice on the eve of a popular release GMG ran out of the keys (One was COD:Ghosts so no great loss
I think those 2 games would be Ghosts and Battlefront? Just guessing since those 2 are games they get for a "authorized source" so that would probably be the reason why
There is no relationship between steam and other retailers. Steam is a platform publishers can use to sell games.