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The Call of Duty game that really propelled the franchise for years to come was COD 4. People were massively interested in the modern realistic setting which not many games in this genre adopted. The multiplayer was also nicely framed in terms of progression and it was also a mainstream title for consoles when wireless online gaming was growing as was content creation. It was the right game at the right time and Activision didn't even want it.
So all in all it was Call of Duty 4 that was the game that transformed this into a longstanding franchise. The original Call of Duty was good but just another shooter in a long laundry list of them.
It's also a lot harder to gauge fanfare since the internet didn't exist as we know it today. We only really relied on magazines and the odd forum etc. The Call of Duty games were known of, but I doubt anyone knew it would develop into the massive franchise it is today.
I agree with the above comment though, CoD was seen as just another war FPS entering the market, and it was really CoD4 that ultimately propelled the CoD franchise into as we know it today.
Although, I don't really have much interest in the CoD games now. The last one I played was MW3 in 2011, I only just bought a few of the early one's on sale yesterday for a nostalgia kick playing the campaigns on veteran again.
Plus the combat was far more intense because of the 'cinematic' framing. Scripted events were relatively rare in shooters before CoD. It was mostly a matter of 'make your way from point A to point B and shoot your way through the enemies stacked at strategic points along the way. CoD was one of the earliest of the modern-era shooters where tight scripting directed the narrative of the game. If you were born after 2000, you'll find it harder to appreciate this is the norm now, but back then, it was revolutionary.
Now, CoD4 was was the pinnacle of this evolutionary process by getting hitting that critical mix of modern-era themes, settings, weapons etc just right (also, the player fatigue with the WWII setting was *really* kicking by 2007), but it was as big an evolutionary step up from CoD/UO/CoD2 as they were from MoHAA.
I used to hate CoD games during when they became super popular (after CoD 4), so getting to play CoD 1 feels very refreshing.