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Car Development: Drivers use their skills to boost the research & design of car parts, reducing the time it takes to complete that research. They also contribute to increasing preparedness heading into races, giving a setup boost. As you'd expect, the amount your driver can assist is based on their expertise; more experienced drivers will have a larger effect than drivers new to the series. The effects of this focus stack, meaning you can deploy up to three of your drivers to give a bigger boost! However, bear in mind that drivers focusing on car development will temporarily sacrifice their development rates to do so.
Marketability: Use your drivers’ marketability to help you meet your sponsorship goals more easily. Do you choose to send your young hotshots out or use your more seasoned drivers to make a bigger impact? Meeting your sponsorship goals more easily means less distraction to the wider team at the cost of reducing that driver's focus. Drivers focusing on marketability gain an increase in their own marketability temporarily while focusing on this area while dropping their own development rate.
The intensity of a driver’s contribution to these areas increases over time, you'll need to keep drivers focused for at least a month to see the full effect, moving a driver to a new focus will reset the intensity of their contribution, so choose when to deploy certain drivers carefully to maximise the impact and minimise the disruption.
In addition to informing you how potential staff might fit into your team, all staff members in the game now have an opinion of your team. This means you will now find staff members in other teams might not be interested in hearing a contract proposal from you! If you are a backmarker team, don't expect staff in a Championship winning team to be willing to take a risk on joining you, even if your bank balance is flush! Every staff member's opinion is unique to them, so you may find soon-to-be out of contract staff are more open to joining teams outside their comfort zone. Just like Team Suitability; their views of you change dynamically, so make sure you're best placed to pick up key staff through the year as opinions change.
Summer Signings: When other teams make key signings, you'll now find out about when it happens and be able to plan accordingly. Find out about those big-name signings in the news just as you'd expect in real life, and immerse yourself in all the off-track action. 
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