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Never has been. It's not about the money, it's about sending a message! In theory, it IS possible to have DEI and make money- from what I've heard, "Baldur's Gate" is infamously Woke -but that requires your diverse cast to take a backseat, shed the identity politics, and tell a story, which repulses your average diversity hire like garlic repulses a vampire.
A famous example of DEI being corrected into "diversity plus art" involved a recent "Star Trek" television series. It started with muh DEI diverse staff and crappy plots that emphasized the usual Woke nonsense... and then they fired every single writer in, IIRC, the third story. The new writers completely scrapped the preaching, but kept the diverse and special cast. The show instantly changed: despite no member of the cast changing and no aspects of their identity altered, the show became popular and enjoyable because they were now focused on telling stories.
Traditionally, DEI losses were underwritten by a financial institution called Blackrock, which has had decades of money lying around because they manage pensions and investments like financial geniuses.
Blackrock established an industry standard called "Environmental and Societal Governance" (ESG), which was a metric that covered how Woke you were. It focused on beneficial things like cutting back on pollution, or recycling, and so on, but what made it infamous was that it also did things as crazy as seeing the number of Special People(TM) on your board of directors, demographic quotas in your management, and how much you hated white people. Humiliation rituals (e.g. "white-ness" training, muh inclusive sensitivity propaganda) and sodomy worship also boosted your score.
The problem is that once they started spending that money on THE MESSAGE(TM) instead of making smart investments, they learned something... they have to make money to stay afloat. Blackrock recently laid off multiple employees and trimmed the fat off of their wasteful Woke spending budget. They laid off six hundred men, out of twenty thousand, which is a three percent decrease!
Blackrock was originally able to afford to underwrite financial losses for Woke Slop because of their surplus, but now, eight years later, they can't make enough money to waste it.
The world of mass media is healing.
If it means we will get less garbage in future games, I embrace it.
what surplus? it's all tax money or any future earnings for their social security programs which is tied to their stock performance.
are you under the impression any of these companies would put their profits towards any of this crap when you say Blackrock and surplus?
when people say Tencent is sponsored by or is an arm of CCP, what is Blackrock. it's the exact same. since 2008
Blackrock is not a government entity. A few states invest a portion of their pension programs in them for safe returns, but by and large, they are a private, public corporation that anyone can invest in. Mutual funds are one of their big draws, after all.
As I said before, Blackrock can only waste so much money chasing DEI Woke pipe dreams, and it is biting them hard enough that they laid off three percent of their staff.
Yes I am. As I said multiple times, it is NOT about money. It is about sending a message. They absolutely invest their profits in this, and when they fail to turn a profit, they shut it down to recover what few pennies they can. "Concord" is the greatest example of this today. Sony seriously thought it would be a franchise and they invested HUNDREDS OF MILLIONS OF DOLLARS.
Blackrock has to make money to stay in business, and because ALL Woke projects they have funded have failed to return, they have been forced to scale back how much Woke they can fund. I said from the start that Blackrock will eventually stop funding DEI crap, because there is no money in it. Ultimately, a private business must make money, or it cannot exist.
Blackrock is not a Chinese firm. Tencent is. Blackrock is an American firm, founded and located in America, and has been since its creation in 1988 AD. Its board of directors consists entirely of Americans, at least according to the casual Google search I performed. Also, its assets are principally not Chinese; their Chinese assets involve THEM owning Chinese stuff, not the other way around.
lol
and lol
I'm not even disagreeing just saying you're only half way there. your result is correct but the reasoning is wrong.
2008. and blk itself does not even make its money through the market.