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Some mythical audience out there, basically tumbler or twitter before Elon purchased it, that if they just drive out the existing audience of every successful franchise that they'll be replaced by an even better audience.
Sure, there's no actual evidence this audience even exists but surely some day they will find it. If not through this broken game or that destroyed IP then surely the next one. Or the one after that.
But didn't say they would buy it or play it
He and 660 more like him
While insisting that what they are making isn't meant for the existing audience the IP already had, and then have a shocked pikachu face when they find out that the people they told it wasn't for never showed up.
Up to 1974, NBC was the BIGGEST TV network in America. Since then, the network has been the worst. What happened? Herb Schlosser became president of the station and pushed through several "new" philosophies on how TV shows should be developed. One of which was that people don't "watch" TV because they actually enjoy what they're watching, they watch TV just to watch TV. The idea is that you could throw anything on the boobtube and people will watch it just because since they're absolutely not going to do anything else with that time.
When asked to explain his actions, Schlosser's response was to point to the increased viewership ratings on CBS and ABC and declare that this theory was proven "correct" since people didn't "stop" watching TV and just switch to a different station.
Now that's funny.