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Monke strong.
HOW DARE YOU!!!
Also, this game is the most successful game this year and lots of women are playing it despite not having the option to play as a female monkey in a game about Sun Wukong, a male monkey from Chinese Mythology, means that the idea that the game will sell better if it just had better representation is an inherently flawed idea from the onset.
What gamers, male and female both, want is a fun video game that lets them escape reality for a few hours. The type of fun will change gamer to gamer. Some will enjoy creating complicated characters in a crpg like Pathfinder, others want to sit back and just chill while farming in Harvest Moon, others will want a laid back time with the family and play co-op games, other people get really invested in another world and explore MMOs.
Gaming has something for everyone but not every game needs to be for everyone but rather for anyone who wants to give that type of game a try.
Based on what research?