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And Overwatch hasn't even been on Steam for a year. You missed a LOT.
It would be the algorithm, I doubt OP has interacted much with OW content to be able to receive more OW posts in their feed otherwise they would have heard about it.
It's likely trending, recommended or showing you something that you would be interested in because you've interacted with stuff of similar regard. I hear about games I don't play because I interact with games that have almost the same concept, for example the new game Stellar Blade comes up because I have liked and interacted posts related to Nier and Bayonetta.