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Developers just schedule the sales.
Battlenet just had a sale, what the hell makes you think that Steam and Blizzard have to align their sales? It's actually in their interest to not have sales at the same time, and I dare say, yes also in the interest of me the consumer.
On the contrary, it's not Steam's fault but the publisher's or devs, so Blizzard's. Don't defend them if you don't know the facts bro.
How can I send you a screenshot? Because I took one.
Again, Steam does manage steam sales, Blizzard has some sort of control when/how high a sale for their product will be, but ultimately, Steam has full control ON STEAM PLATTFORM.
Guess it is clear who doesn't know the facts here...
Would be even cheaper then.
incorrect, the blimp you saw is a steam issue not a blizzard issue, blizzard informs steam of their next possible sale with the price and time. it is steam developers who program this into steam. blizzard has zero and i mean zero access to steams platform. steam is a 3rd party selling platform completely controlled by steam devs. and if you took a look see at Bnet you would see the game is on sale there too for the same price.
lets paint a picture, when cyberpunk was an nonfunctional game on release Sony removed it from its playstation store. without the approval of CD Project, why cause the sony playstatiion store is just what steam is another platform of a store. the only thing publishers have control over is the date of release, a percentage the 3rd party store gets from each purchase of the product and when the publisher informs the new dates for sales and dlc dates of release.
just do some research its not hard.