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But yeah... seasons could suck if the game sucks. That is usually how it goes.
So.. I'm not sure what you define "flop eventually" as, but we have cases where MMOs have been going strong for 5 to 10 years. Let's be realistic, though.. any game at that point faces the challenge of simply being dated. But if a game can have a strong grip on your attention for that many years I would call that a hugely successful product and not a flop.
As for your point on Diablo 4, all I can say is that all of my friends who were playing D4 abandoned it once they finished the main campaign and realized there would be no new content available for the characters they created on what Blizzard calls the "Eternal Realms". Most of them had no interest in going through the leveling process again each season, even though Blizzard was allowing some progression to be account-wide (just as Once Human is doing). A few friends tried out the first season, but quickly gave up once they confirmed it would be as unappealing as they had feared.
I am aware that Season updates on D4 bring some players back, but some of those players are checking in not for the seasonal content, but for the accompanying balance changes and quality of life improvements that (in theory) improve the base game.