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And yes, that IS the only way you can get it. There are no other ways. What you got is Nuketown 2025 for Multiplayer.
Second: The Zombie Nuketown Trailer says that you get it if you buy the Season Pass.
Third: Treyarch never released a Retail version featuring Nuketown Zombies with the exception of special editons (Hardened, Carepacke and Digital Deluxe). The standard version only has Nuketown 2025, if anything.
So, in other words - if they wrote that on the package, the store screwed you over. Or - what is more likely - you just read it wrong.
Either way, the only way to get Nuketown Zombies is the following. There are no other ways:
1 - Purchase of the Hardened, Carepackage or Digital Deluxe Edition
2 - Purchase of the Season Pass
Just check your Downloadalbe Content for both Zombies and Multiplayer and you will notice that in Multiplayer, it lists "Nuketown 2025" and nothing at all for Zombies, just as it is supposed to be.
Any other problem you should rather ask here.