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If you are asking more about how to build the playerbase of your kinship, that's a very different question. Having led one through several games for (good lord, has it really been?) 13 years, I can tell you that bigger isn't necessarily better. The biggest your kinship would ever need to be to do the content in LotRO is 24 for some of the biggest raids, but even a kin as small as 6 people can do 90% of the available content. Set some ground rules for how you want to recruit, what the standards are, and who gets to do the recruiting. For example, my only real rules are that recruits write in complete sentences (I can't stand reading Internet shorthand) and that whoever recruits the new person introduces him to the rest of us. Your policies will likely be different, but it's important to have them. I would also suggest that you be prepared to fail. There are a lot of existing kins out there and unless you have a few friends lined up, you may not be able to get enough people fast enough to make your kin viable.
According to the preliminary release notes (still subject to change)
"Kinships are no longer automatically disbanded for not having enough members."
2- Wait till the 14th and then you won't have a problem with recruiting
The "more common" technique is to spam OOC or GLFF with "adverts." Depending upon they type of player you are attempting to attract, that technique is not necessarily effective.
("Serious players" have a gereat tendency to turn-off or otherwise ignore those two channels.)
Note that while OOC (whatever that means today) is a default chat channel,
there is no GLFF chat channel by default.-- you have to "join it"
See: {LINK REMOVED}http://lotro-wiki.com/index.php/Chat_channels
Edit - Have you considered why you want to start your own kin and what will set you apart from everyone else?